Tuesday, January 17, 2006
INDIEFLIX at Sundance Film Festival
INDIEFLIX co-founders Carlo Scandiuzzi & Scilla Andreen Invited to speak at Sundance Film Festival
Tuesday, January 24, 2006- 11 A.M. Film Center
FACES IN THE CROWD: FINDING YOUR AUDIENCE IN THE THOUSAND CHANNEL UNIVERSE
How do today’s filmmakers find their audiences? Amid thousands of independent films and exciting new technologies for distributing them, the challenge of drawing eyeballs to a film has never been so daunting. How do you compete with millions of websites and a virtually exploding blogosphere? In many ways, marketing now controls the film universe, and savvy marketing strategies mean the difference between success and failure of a project. What are the best ways to create awareness and buzz, and what are the most promising technological outlets? What do bit stream, MySpace, Listserv, ethnic niches, and grassroots outreach offer that traditional marketing cannot? This discussion gathers distributors, filmmakers, and marketing professionals to demystify the tricks of their trade.
Open to all Festival credential holders and the general public as space allows.
Carlo Scandiuzzi & Scilla Andreen