There's a fellow, long dead, who has a Facebook page, 740 people (make that 1,002 on 6/30/2011) who like him and a book that sells like hot cakes. His fans are posting on his wall on a daily basis, engage in discussions and recommend his book to each other, their friends, and probably to everybody else and their grandmothers. The author's initials are: RWE and if you didn't guess his name, all his info is just a click on the link away.
RWE's Facebook Page is part of a marketing campaign that's so clever it give me the chills.
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| Pleased to introduce myself... |
How do you get people to talk about a book (or any product for that matter) day-in day-out for 30 days in a row?
The participants who have taken a pledge to respond to the daily prompt, link with the "authors" of the prompts, by means of Twitter and the authors' websites."#Trust30 is an online initiative and 30-day writing challenge that encourages you to look within and trust yourself. Use this as an opportunity to reflect on your now, and to create direction for your future. 30 prompts from inspiring thought-leaders will guide you on your writing journey."
It's a win-win situation.
The 30 "authors" who sit close to the fire get a huge exposure, and new followers on Twitter. In principle the same is true for the participants. The blogs where they post their response to the prompts may be read by other participants and along the way they become part of the #Trust30 tribe.
And meanwhile Seth Godin is selling more copies of Self-Reliance, the essay by the long dead Facebook member, the poet, philosopher, preacher Ralph Waldo Emerson.
Is this a creative marketing campaign or what?
5 comments:
Pretty cool. But also must say that even as I know a couple people doing this challenge and have read their posts and visited the main blog this is the first time I am hearing of (really hearing*) the connection with the Domino Project or Seth Godin or Amber Rae or the fact that it's a marketing campaign. So, I guess, good job that it's integrated so well that people not paying close attention don't even notice all of that....
*probably heard and/or knew, but made no lasting impression on me
Anastasia,
In the Netherlands "sluikreclame" stands for product or brand placement in movies and TV series. Yet, when you see the contents of a Coke bottle being gulped down it's more obvious that the soda company is sponsoring the movie than with this subtle call for "self realization".
Interesting post, Judith.
I was so intrigued by this post that I signed up for the #Trust30 writing challenge. I know I'm late, but I think it'll be fun. Thanks for posting this Judith!
@Dee, Thank you. As you said in the Word Warrior group there's a lot to think about considering marketing our books.
@Eve, I hope you get out of the challenge what you put into it!
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